I received this via email today (one of the numerous email subscriptions I have these days!)
Artists are notoriously bad at marketing and promotion - they simply want to hide away in their studios and create - however there really is no benefit (or need) to being a starving, struggling artist - we need to be savvy - we need to sell to purchase materials - to feed ourselves so that we can survive and create more.
It may not be easy - but its simple - sooooo ......
Marketing Tip of the Week
- Set aside time in your diary for marketing.
- Use this time to create and send direct mail, do email newsletters, or arrange post box drops.
- Write ads and test them.
- Give talks to relevant audiences.
- Promote your web site.
- Make cold calls.
- Present proposals and follow them up.
- Not all marketing is equal - work out what works for you, and spend your time on what gets you results.
"Desire is the key to motivation, but it's determination and commitment to an unrelenting pursuit of your goal - a commitment to excellence - that will enable you to attain the success you seek." - Mario Andretti
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